Even though the wine was successful, the increase in grape prices during the 1990s and the lack of commitment from the local co-operatives, forced the company to leave the area and focus on other projects. Rueda is the second area Telmo and Pablo went to explore, and it was here that the Basa project was born. Back then, they exported all of their wines. But with the creation of other wines such as Aran, Molino Real and Lanzaga, the need for a single umbrella brand arose. The company at this stage belonged entirely to Pablo Eguzkiza and Telmo Rodriguez, who decided to call it “Compañía de Vinos Telmo Rodriguez”, (the Telmo Rodriguez Wine Company) to take advantage of Telmo’s position in the wine world, as well as his pioneering work with Spanish viticulture.
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